If you are set to success by promoting your small business, it’s critical that you develop a marketing strategy with clear goals. Only then can you expect to be able to compete with big brands.
To build an effective and competitive marketing strategy for your startup you have to make clear the following 7 things for yourself.
- Digital Marketing Goals
Before investigating time and costs, prioritize your marketing goals asking yourself “What exactly I’m promoting my business for?” You may want to increase brand awareness, drive sales, reach new customers or increase their engagement, optimize ROI and so on.
Perform an overall exploration of your customer base before planning concrete actions. Discover the age, location, used devices, online behavior, digital mediums they utilize, social platforms most associated with, loyalty to different brands, cooperation readiness, level of potential interest in your products and other characteristics of your target audience. Answering this range of questions will reveal the necessary steps for your marketing campaign and possible ways to carry it out.
You may choose to do marketing on your own or hire someone to supervise and carry out the campaign. The facts are that one person usually can’t deal with this amount of work to the extent that to be able to go on par with strong competitors. So you should be ready for both direct costs on some web marketing media like banner ads or video marketing and indirect wages like time and wages.
- ROI Goals
Businessmen usually calculate their ROI although in case with web marketing it can be a tricky task. It’s difficult to do in terms of money and time spent on a specific project. To decide on the best steps which will meet and exceed your ROI expectations, write down the objectives you are planning to achieve, estimate potential money and time to be spent on each and decide on the best strategy for you on this basis.
- Marketing Medium
In order to decide on the Internet marketing media for your strategy, consider the results you got from the previous examinations. You can choose to incorporate owned media such as email, blog, website, video, images, mobile apps, infographics etc.; paid media such as mobile ads, banner ads, PPC, SMS etc.; or earned media such as social media and SEO. You may either combine some of these basing your decision on the previous ones.
- Website Optimization
In terms of digital marketing, a key role in the process belongs to your desktop and mobile website since the leads generated in the course of your marketing efforts are landed on this website to convert. The right SEO, conversion and usability elements of your website it’s possible to maintain your marketing goals more effectively. So it’s recommended to use services investigating your site’s SEO potential in the first place.
- Success Tracking
Since web marketing strategy is tried by trial and error, you should track your effort’s success to see what is right or wrong that you are doing. Identifying and leveraging your customers’ and leads’ behavior can enable your future business growth. To discover your campaign’s performance use free analytics tools like Google Webmaster Tools and Google Analytics or other paid ones to yield better results.
Now, that you’ve defined your actions on all of the above issues, you are ready to launch your digital marketing strategy and head for success!