Which one mobile platform to choose: iOS vs AndroidThe difference between these two popular and important platforms as Android and iOS is starting to vanish. The decision as to which platform to choose must be thoroughly considered

The significant decision to make is to choose between these two platforms, when it comes to prefer witch operating system to develop your mobile apps for: Android or iOS.

If to combine the market share of these two operating systems it is 90% in the field of smartphones, thus these two platforms are the most favorable ones.

According to the latest reports Google’s Android is now the world’s most commonly used smartphone platform. Android is now winning the race in U.S. with 53 percent market share, if to compare to 36 percent for Apple’s  iOS, though iOS apps were launched first. No one can deny that both platforms are good in their own way and they have both similarities and differences. The following factors will help you to decide.

Income vs Visibility

Android provides the maximum of visibility because it has high market share figures, although 73 percent of all app profit was located in Apple's App Store compared to only 23 percent for Google Play.

At the same time Apple's daily profits of app sales is five times more than Google's, thus choosing different strategies to each platform can help you enhance your disclosure. Let’s take whatsapp, as the most popular app, is free for the first year on the Android OS and is at $0.99 on the iOS for monetization.

You need to find approaches to find a satisfactory compromise between two extremes: visibility and income. Nevertheless, the more visibility you get, the bigger your chances of monetization.

Fragmentation as an Advantage

Everybody knows that to develop apps for Android is a hard task, because there are more than 400 types of devices that you need to work out for when programming. Apple is in a better condition because there are only four different types of iPhones and iPads. However, with the introduction of iOS 7, Apple is also going down that way, offering different features for different handsets.

However, designing the latest features of iOS7, you should realize that they will be available to people with iPhone 5 only, so users of iPhone 3GS, 4, 4S will not have access to them.

Thus it's vital to solve that and find a decision that would serve to a specific OS. In case of Android phones the distribution of the OS is much more tremendous among different devices.

Understanding what features are supported by the types of operating systems your application tends to cover would help you target users with a certain range of devices.

Comprehend the Customer Needs

Before deciding which platform to develop first, you should understand the customer’s preferences, which services he or she is using more. You should also keep in mind that there are certain popular apps on these two platforms. For iOS users the most popular categories are sport, health, music, fitness, media, shopping. The most popular Android categories are entertainment and books.

Thus, you should collect some information about your customers before making a decision which platform is the right choice. QArea offers high quality Android and iOS development services all over the world!